Direct Mail Delivers in 2020

Direct Mail Delivers in 2020

Despite a drastic increase in digital marketing, direct mail has been an essential piece of the 2020 marketing puzzle, matching both B2C and B2B demands. Here’s what’s been trending:

  • According to a report by the CMO Council on the Trends and Future of Direct Mail through 2020, 71.4% of North America’s Direct Mail volume in 2020 is within B2C – a 3.5% increase from 2015.
  • During the COVID-19 pandemic, the U.S. Postal Service ranked #1 on The Harris Poll Essential 100, due to the power of direct mail during a period of such uncertainty. UPS ranked #4, followed by FedEx at #9.
  • Top mailers of 2020 include direct-to-consumer businesses, specifically within grocery and beverage delivery, home goods, entertainment and streaming services, health and wellness, and pet products. Close behind these businesses are home protection companies, financial products and services, mortgage, banking, and debt relief, and insurance.

During a time when staying connected is more vital – and difficult – than ever, direct mail delivers a dependable, proven way to provide information to customers.

Learn more about how our capabilities help you achieve your goals here.

Read more

Continental Envelope Wins Four (4) 2020 Excellence in Flexography Awards

Continental Envelope wins four 2020 Excellence in Flexography Awards sponsored by the Flexographic Technical Association.

Gold – Envelope, Line, Uncoated Paper

Gold – Envelope Screen, Uncoated Paper

Silver – Envelope, Screen, Uncoated Paper

Silver – Envelope, Screen, Coated Paper

CE Congrats on Award

Read more

Coronavirus (COVID-19) Response

With health and safety our highest priority, we want to share important information about the coronavirus, or COVID-19, outbreak.

MONITORING: Continental Envelope’s management team is meeting regularly to determine the appropriate proactive measures to mitigate this evolving public health threat. Our recommendations are being made in accordance with guidelines from the World Health Organization (WHO), the Centers for Disease Control (CDC), and local and state public health agencies.

ZERO CONFIRMED CORONAVIRUS CASES: As of this writing, there are no reported cases of COVID-19 among our employees. However, this is a rapidly evolving situation with new high-risk areas emerging almost daily. Therefore, it is critical that everyone take personal responsibility to closely follow the recommended precautionary measures outlined below.

TRAVEL RESTRICTIONS: In order to limit exposure or risk of being unable to return home due to sudden mandatory quarantines imposed by local agencies, Continental Envelope has imposed business travel restrictions.

VISITORS: To reduce the risk of the virus being brought into our facilities, we will not allow visitors without an appointment and then only if the appointment is essential.

SAFEGUARDING OF OUR PRODUCTS: The primary components used in the manufacturing of our envelopes are sourced in the United States.  We have surveyed our suppliers and, at this time, not one of them is aware of any imminent production issues related to COVID-19.

AVOID PANIC AND RUMOR: We realize fear and anxiety can be heightened during situations like this, and we want to be sure to separate fact from rumor by relying on healthcare experts and appropriate agencies responsible for guiding us.

Now more than ever, we are grateful for the opportunity to serve you.  Continental Envelope is committed to providing you the support you may need during this time.  Thank you for your business, trust and patience.  We will continue to closely monitor the situation and react quickly.  As always, if you have any questions or need support, please contact me directly.

Read more

Not all window envelopes are the same.

The USPS has assessed a company $89,000 in additional postage for the failure of the windows on their envelopes. The 1.7 million piece job was entered into the postal stream and during processing windows began to fail for various reasons. Upon further investigation it was discovered the windows were made with inferior polypropylene rather than polystyrene. The polypropylene material is thinner, less durable, and can be prone the hazing in the window rendering the barcode difficult to scan. Make sure you ask your envelope vendors about window material.

See below images of window envelopes made with polypropylene.

Envelopes

Please view the article at https://greatertriadpcc.com/news/latest-news/246-not-all-window-envelopes-are-the-same.

Read more

Continental Envelope named finalist for Valley Industrial Association SPARK Awards.

January 31, 2020.  Continental Envelope has been named a finalist for the Valley Industrial Association’s annual Spark awards.  We are thrilled to be included in such a terrific and diverse group of companies.  Please visit the VIA Facebook and LinkedIn pages as they highlight each company that is a finalist over the next two weeks.

 

 

 

Read more

Continental Envelope hosts tour from the Valley Industrial Association

Continental Envelope hosted the Valley Industrial Association for a Factory Tour on Friday January 17, 2020.  Local manufactures and service providers got to see how envelopes are made.

Read more